Networking and Yoda from Star Wars

As a graduating college senior, building a network of professionals in PR along with keeping up with current and former professors and classmates is quite important. People often tell you how PR is a field where it is more about who you know than what you know. But, as a graduating senior, this process is also a little scary and very intimidating. I mean, these people are professionals who work in the real world everyday and I am just a student who has only kind of worked in the real world.

So when I came across this article in Journalistics about how to build a network, I was excited to read it because I wanted to learn all I can about this topic. The author, Jeremy Porter, offered several tips on how to meet and connect with professionals, such as having goals on who you want in your network, attending appropriate networking events, and having a good opener for when you are asked what you do or what you want to do. Other tips offered by the author were saying please and thank you, dressing appropriately and staying in touch with those you meet. He also shared how finding professionals and others to have in your network is more about quality than quantity.

After reading this article and looking at what I have done to build a network, it made me think about how many of these tips are what my mother and my elementary teachers taught, or at least tried, to teach me so many years ago. “Play well with other,” “Say please and thank you,” “Always look your best,” and my personal favorite “Don’t judge others on their first impression.”  I found this fact kind of funny and humorous. What our mothers and teachers taught us really is true and helpful in the real world. Who would have ever guessed?

This also made me think about how important relationships truly are in the world and in our lives. Sometimes it seems like most people do not really care about those around them who they see, live and work with everyday. However, in all honestly these people are important because you never know who a person you meet might be or who that person might know. In addition, you also never know what you can do to help that person as well.

I leave you with this, networking and meeting people is just like anything else in life, you have to sincerely work at it and it is definitely not something you can half-way do. In the words of Yoda from Star Wars “Do or do not. There is no “try.”

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1 Comment »

  1. Heather Said:

    you quoted Yoda.

    Cool points for Allison 🙂


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